Another antidote to the blog hype, from ideant:
Technocracies engender masses by commodifying the interactions between people. The blogosphere is a perfect example of how interaction has been commodified and reduced to the exchange of attention
As usual, ideant expresses things so well – read the full article “The people currently conformed as the mass” here. It’s a critique of some techno-enthusiasm about the interactive potential of blogs and online journalism on Press Think – “The people formerly known as the audience“.
Maybe in the end, it’s just as well that blogs are just a way of keeping the guys busy.