Then read this:
Making transnational projects really count | Interreg IVB North Sea Region Programme (2007-2013)
News item including a link to the leaflet “Making transnational projects really count – Political Perspective” – the perfect two-page guide to why and how to get political buy-in
Or more to the point, download the PDF. To quote the mayor of Avelgern, Belgium:
In many European preojects there is a whole lot of energy and expertise which is not turned into real outcomes or results regionally or locally. The reason is that the politicians did not know the project… were uninformed about its potential or simply afraid to do their share of the work.
The leaflet covers simple tricks and selling points to get round the problem.