Local government and social networking

Dan Slee has just posted a great summary with tons of example of the opportunities that intelligent use of Facebook can open up for local government.

I’ve had a couple of thoughts in response (a bit much for a comment, hence this post). There’s potential for a real tension between having a coherent image, and the needs for individual units to get their approach across. Also, there must be a few people who are uncomfortable with “like”-ing their local authority… a great way of ensuring only positive feedback I guess! Or a reason to brand by location like Coventry has done, assuming no-one else has got there first.

Interesting to compare it with what I came across a couple of years ago on the subject – amazing how little the principles have changed, but how much better they are being applied.

I wonder how long Facebook’s dominance will continue: How should the approach change when there are more than one potential social networking site to use? (Maybe not Google+, but the next thing…?)

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About Peter Cruickshank

Lecturer in the School of Computing and a member of the Centre for Social Informatics at Edinburgh Napier University, Scotland. Interested in information systems, learning, politics, society, security and where they intersect. My attempts at rounding out my character include food, cinema, running, history and, together with my lovely wife, bringing up a cat and a couple of kids.
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