I’ve had a couple of thoughts in response (a bit much for a comment, hence this post). There’s potential for a real tension between having a coherent image, and the needs for individual units to get their approach across. Also, there must be a few people who are uncomfortable with “like”-ing their local authority… a great way of ensuring only positive feedback I guess! Or a reason to brand by location like Coventry has done, assuming no-one else has got there first.
Interesting to compare it with what I came across a couple of years ago on the subject – amazing how little the principles have changed, but how much better they are being applied.
I wonder how long Facebook’s dominance will continue: How should the approach change when there are more than one potential social networking site to use? (Maybe not Google+, but the next thing…?)